Brasileirismos and Carmen Miranda Celebrates 100 Years!

By 22:52 , , ,

When I was at São Paulo Fashion Week a couple of weeks ago, we watched Neon's show on a big screen outside the room, and despite the collection having been fabulous, one thing that caught my eye even more, was a paragraph on each side of the screen with the same thing written on the wall, entitled, "Brasileirismos." Brazilianizms. That was the name of SPFW Winter 2009 edition, and this little paragraph said it all. It talked about the little things that Brazilians do that make them Brazilian. Like making jokes out of anything and everything, the knowledge of how noble the founders of samba schools are, playing with toothpicks at a corner bar, nicknames, slang, and more.

The biggest point of this though, was to emphasize the importance of Carmen Miranda and to celebrate her 100th birthday, being celebrated this year, and not only was she one of Brazil's biggest fashion icons, she was my inspiration for the title of this blog.

For those who don't know who Carmen Miranda is, follow the link. But in short, she was an actress and singer, originally born in Portugal, but moved to Brazil at a young age. She went to the U.S. to perform on Broadway and then went Hollywood. Upon her return to Brazil, she was criticized for having become "Americanized," and so in response, she wrote, "Disseram Que Eu Voltei Americanizada," or They Say I've Returned Americanized... aha! I, like Miranda, had every reason to be as gringa as they come. But I surprised a lot of people and at the same time maintain some of my "Americanisms." I have always known deep down, however, and know today more than ever, that I relate much more with my Brazilian side, and my Brasileirismos. For better or for worse, topo a noite inteira a velha batucada e digo eu te amooo.

beijoosss amores!


Below is the text that was featured at SPFW in Portuguese:

Existem coisas que o brasileiro faz de um jeito que ninguem mais faz. Para o bem ou nem tanto. E a gente nem percebe que, se não segurar essas coisas, elas podem desaparecer, como tantas outras já sumiram na onda global. A principal delas é achar graça de si mesmo, e de tudo o mais também. A piada fica pronta segundos depois da pior notícia. Sempre. Mas a maioria são as coisas pequenas, delicada e sempre bem humoradas que estão espalhadas por todo o país. E a frase na traseira do caminhão, cada vez mais rara, que nos faz abrir um sorriso mesmo no pior trânsito. É o heroi Atlas, que por aqui carrega um saco imenso de bolas coloridas pelas rua, seu fardo e sua graça. É a nobreza das velhas guardas do samba. É jogar palitinho no boteco da esquina. São os diminutivos, os apelidos, as gozações. Não são coisas de grandíssimo porte, são brasileirismos, a graça da vida, alegria puta que é a nossa maior qualidade. Vamos comemorar essa disposição para a alegria, nós que rimos quando misturam chiclete com banana e quando nos veem meio bananas meio rumbeiras. Vamos comemorar os 100 anos da nossa grande musa do estilo e da graça, Carmen Miranda. Sorria, você esta no SPFW!

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